What is Hot in Creative Collaborations?

Fri May 5th 10:50-12:25 | Suecia

With representatives from Danish and international agencies and brands the audience will get an update on the current trends, be inspired by seminal cases and get insights on how to navigate in a varied landscape of different interests – and finally how to create strategies for brands with music as the key driver.

Panel: Arnon Wolfson/Synergy, Carl Blom/Flagstone, Johannes Dybkjær Andersen/Volume, Henrik Taudorf Lorensen/Roli, Christina Brandis/TDC/Danske Bank.

Moderator: Eric Johnson/McCann.

Eric Johnson (US)

SVP Executed Integrated Music Producer, McCann
Eric Johnson is a music supervisor, DJ, director, musician, filmmaker, artist & producer. He has spent nearly seventeen years in the advertising industry, working at Wieden + Kennedy then at Young & Rubicam New York, DDB Chicago, Search Party Music and now at McCann NY as the SVP Executive integrated Music Producer. He has directed award-winning TV commercials for Nike and multiple music videos.

Carl Blom (SE)

Founder & Owner, Flagstone
Carl Blom is a lawyer and since 2001 he has run the media consultancy firm Flagstone. He is a manager, publisher, and legal and strategic advisor to various high profile brands using music- and entertainment content. He lectures at various universities in Sweden, has worked with some of Swedens leading music exports such as The Cardigans, The Hives and Mando Diao, and is a frequent speaker at international media events.

Johannes Dybkjær Andersson (DK)

CCO & Partner, Volume
As Creative Director at Volume Johannes Dybkjær Andersson is responsible for concepts, collaborations and campaigns for clients such as Hi-Fi Klubben, Microsoft, The Royal Danish Theatre, and artists including MØ and Mew. Furthermore, he is a consultant and advisor for Bandakademiet, and is a part of Karrierekanonens listening jury. Previously he was International Marketing Manager at Sony Music Denmark.

Henrik Taudorf Lorensen (DK)

Henrik Lorensen is Chief Operating Officer of ROLI. He is helping strengthen the London-based maker of next-generation highly expressive and accessible digital instruments. From 2011 to 2016 Henrik started B&O PLAY. B&O PLAY propelled growth through innovative artist collaborations with bands like MEW and Scarlet Pleasure. Collaborations that provided a platform for the bands creativity while showcasing B&O PLAYs focus on art, music and technology.

Christina Brandis (DK)

Senior Brand Activation Manager, TDC & Danske Bank
Christina has worked with some of the biggest brands in Denmark including TDC, YouSee, Carlsberg and Danske Bank, and she has developed campaigns, concepts and strategic partnerships with various Danish artists. She has worked with both high profiles as well as up-and-coming Danish artists using different formats such as intimate sessions and webisodes. She worked on last years campaign with YouSee and Lukas Graham.