The Gatekeepers and Placement of Music in Commercials

Fri May 5th 15:20-16:10 | Suecia

In a recent article in Forbes Magazine, music supervisor Jordan Passman of Los Angeles-based scoreAscore, digs into the infrastructure of placing music in commercials and which “gatekeepers” to pass. This panel will discuss this subject in more detail and bring their own experiences to the table.

Meet Jordan Passman/scoreAscore, Jocelyn Brown/Leo Burnett, Morgan Thoryk/Media Arts Lab, Patrick Buchanan/Ignition Creative & Jesper Gadeberg/ Moderator: Tess Taylor, NARIP

Jordan Passman (US)

CEO & Founder, scoreAscore
Jordan Passman founded scoreAscore in 2010 in Los Angeles An online marketplace that connects composers with clients in film, advertising, commercials, TV, apps etc. Today his platform has become the internets leading sound marketplace to find custom and original music, voice over and sound design, and companies who have hired scoreAscore composers include Google, Disney, Universal and Reebok among several others.

Jocelyn Brown (US)

Senior Manager, Leo Burnett
Jocelyn Michelle Brown is a music supervisor, producer, DJ, writer and conduit. As of April 2014, Ms. Brown joined the Music and Celebrity Services division at Leo Burnett Chicago; she is working across all agency channels, contributing to projects for such clients as Kelloggs, Allstate, Nintendo, McDonalds, Kraft, Procter & Gamble, Samsung Global, Firestone and others.

Morgan Thoryk (US)

Music Supervisor, Media Arts Lab
Morgan Thoryk is a music supervisor at Media Arts Lab. Her previous roles include Director of Licensing at Capitol Records and Music Producer at mcgarrybowen and Comma Music & Sound Design in Chicago. As a music supervisor, she has worked on campaigns for Apple, Kraft, Disney, Bud Light, Blue Cross, Sears, Pizza Hut and more.

Patrick Buchanan (US)

Music Supervisor, Ignition Creative
Patrick Buchanan has played an essential role in projects from independent micro-budget movies to summer blockbusters including campaigns for American Hustle. He is currently music supervisor at Ignition Creative where he collaborates with artists, producers and composers, and his latest projects include Game of Thrones, The Hobbit and Interstellar.

Jesper Gadeberg (DK)

Music Stylist,
Jesper Gadeberg is regarded one of the leading creative music supervisors placing music in commercials for clients and brands all around the World. He is the creative mind behind one of the awarded International commercials in the commercial year of 2013/2014 for Jack & Jones Making The Cut placing Nick Cave, and for the Magnum Proudly Seeking Pleasure campaign for which he received Gold at Epica 2015 for best use of music.